When should you start your online marketing presence
It's never too late to start your online marketing presence. There are multiple pieces to the online puzzle so putting these pieces together in a way that maximizes return for our clients is our main objective.
What are my different options
- Search Engine Optimization (Organic & Local SEO)
- Google Adwords
- Facebook Advertising
Which one is better
SEO is a great investment for the long-term. Having your name out there at the top of Google is very valuable and a lot and staying at the top is no easy task. SEO can take a couple months before yo can start seeing results.
Google Adwords is a great resource for new businesses and websites, it can take months to see results from SEO. AdWords is a great workaround for new businesses because you don’t have to wait around so long to see results.While your site's SEO starts to work you can put resources into your Adwords campaign and start seeing results almost immediately.This is also a good chance for you to test given keywords or a specific audience. If your campaign is showing good results for a specific keyword this is worth pursing in organic search also.
Facebook Advertising is another great way to help drive traffic to your new website.Facebook retargeting works by following your leads around the web with related offers. When a user visits your website they are "tagged" via cookies. To remarket to these visitors, a code is placed on the page that the user visits, which then triggers your ads to follow that cookied user around the web. Facebook retargeting ads get 3X the engagement then regular Facebook ads!