Technical SEO is focused on how well search engines can process your site. The key components of technical SEO are:
- Mobile optimization
- Website speed
- XML SiteMaps
- Duplicate and thin content
- Technical errors/broken pages
In this day and age we are all on our smartphones doing anything from checking Facebook to mobile banking. Different search engines crawl not only how your site is designed but it will crawl your website to make sure it's mobile responsive. If you don't have a mobile responsive design this will dramatically hurt your "website score" for the different search engines.
Search engines also like when you have only one URL that is mobile responsive instead of having another website dedicated for mobile.
All of our website have a mobile responsive design that will automatically adjust to multiple different screen sizes. Also as the latest and greatest phone screens come out our website will adjust automatically
Having a responsive design also drastically reduces your website bounce rate. People want to be able to navigate your website on their mobile device quickly and easily. Not having a mobile responsive website is a guaranteed way for people to leave your website more quickly
When someone view your website their web browser pings the web server that hosts the webpage they're trying to visit. From there your browser will request that the server send it the content for that specific website. This could be anything from video, text, images etc.
A browser makes a separate request for each piece of content on that specific website. Now this might not be a problem but as you increase the amount of inner pages or HD images on your site it can slow down your website dramatically.
According to KISSmetrics, 47% of consumers expect a webpage to load in two seconds or less, and 40% abandon a website that takes more than three seconds to load.
When we build out websites for our clients we make sure the data is organized in a way that it will make the least amount of requests possible. Making sure all of your HD images are compressed is a great way of ensuring that your load speed will stay below that two second mark
A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.
Our team will prioritize these webpages for your most important services that you offer. This way Google will know what is your most important content and relevant content.
Also, your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site.
We submit a sitemap for all of our website so that Google will be able to crawl your great content a lot easily and helping to increase your search engine rankings
Duplicate and thin content
Google is getting better and better at detecting duplicate content, and you will lose search traffic if you have a significant amount of it.
Duplicate content is bad for visitors, which is why search engines don’t like it. In addition, it can confuse search engines because they don’t know which page is most relevant.
Note: Even if you don’t get a penalty, you can still lose traffic.
Luckily, it’s pretty easy to take action to protect yourself against being penalized for duplicate content.
Technical errors/broken pages
Reducing the amount of page errors to zero is a great way for Google to determine the quality of your new website. If you have pages that are getting different error messages this will reduce your chances of moving up in the search engine rankings.
We make sure to test all links and are always scanning your website to make sure no broken links are going to appear in the back-end of your website. We want to make sure all page errors are fixed right away as to not hurt your search engine results
Next Steps: Off-site SEO