Now that you've created a unique brand spent the time developing out your content it's now time to tell Google which keywords it should be looking at first.
You can prioritize on-page content through Content Tags. The most important pieces of content will use a H1 tag. There can only be one H1 tag so this would be the most important keyword on the page.
The next is your H2 and H3 tags. You can have multiple H2 and H3 tags to help Google see which content is the most relevant and important
Start Your Program Today <H2>
Our CrossFit classes consist of constantly varied, functional movements performed at relative high intensity. Each WOD (Workout Of the Day) is one-hour long and consist of 4 essential components: <Paragraph>