What Is Local SEO
Local SEO is the section of a search engine dedicated to find results around your specific area. In Google's case this will be next to the map section when you are searching for a specific business or service.
How do I improve my Local SEO
Google My Business
Claim your Google My Business page. Building out this profile is the first step to being found locally and will add a lot of content for Google to find your specific business or service
NAP (Name, Address, Phone Number)
Make sure you include your full name, address and phone number. Including this is very important to being found locally. This information also needs to be consistent throughout your website so the information all matches
Having local reviews is great for Local SEO. People in your area can rate your service and the experience that they had at your location.Start by setting up a Google+ and Yelp page so people can start to rate your different services