So you’ve set the campaignall up. Congratulations! The hardest point is behind you. Now comes the fun part, building campaigns. Lucky for us there is a special tool called Adespresso, .
Ready to build a campaign? Let's get started.
In Adespresso, click Create Campaign
Page 1: Create Campaign
First page is used to set up some of the basic of the ad. Ad account and Fanpage.
1. Campaign Name
Format: PPL Labs - (Client Name) - (Promotion) - (Type of Ad)
2. Ad Account
This allows Facebook to bill the account and to track the campaigns results. In the dropdown menu, search for your clients ad account.
3. Ad format
This is the most important step.
Call to Action
Page 2: Ad Design
This is how you design what the ad is going to look like.
Page 3: Demographics