Facebook Maintenance Process: 2x per month
- Review entire account and sort by ads with most clicks
- Turn off bottom 2 ads
- Clone top two ads
- Change either photo or copy to create two new ads
Facebook External Communication:
Wanted to follow up now that we have had the ads running for a couple two weeks now. We now have sufficient data to clearly see the losers and the winners from the campaign. [Usually about 30 clicks to an ad]. Our next steps are we pause the 2 or 3 worst performing ads and then clone the winners to create more winners. By doing this we have now made the campaign twice as good. We keep killing the losers and creating more winners every two weeks.
Let’s setup a time in 2 weeks to further review the campaign performance