Level 1 - Facebook Ad Onboarding

Build instructions in Asana Facebook Ad Template

Kickoff Call with Client

Explain How Ads Work

• Tell client to go on Facebook and click the first ad they see
• They are taken to a landing page
• Tell the user you just cost that company money

The Components Of A Campaign

• Actual Ads
• Landing pages

What We Need From Client

• Geographic: 10 mile Radius (Standard)
• Budget: Typically people do between $300 - 500 a month ($10/Day)
• Target demographics (gender, age, interests, etc)
• Promotions they wish to run

Final Steps:

• Client needs to add credit card to the campaign
• Send client landing pages and screen shots of ads for approval
• Launch campaign! 

Answers To Common Questions

• How often are you monitoring the ads?
• Daily, but ads are changed every two weeks
• What is typical cost?
• $10-$15/Day or $300-$500/Month