Build Instructions in Asana- Google Adwords Template
Kickoff Call with Client
Explain How Ads Work
- Show a local example
- If no ads, ask for realtor in [town]. They will always have ads
- Ask the user to click on one
- They are taken to a landing page
- Tell the user you just cost that company money
The Components Of A Campaign
- Keywords: High volume, low competition services WITH PURCHASE INTENT
- Actual Ads
- Landing pages
What We Need From Client
- Geographic: 10 mile Radius (Standard)
- Budget: Typically people do between $300 - 500 a month ($10/Day)
Final Steps:
- Client needs to add credit card to the campaign
Answers To Common Questions
- How often are you monitoring the ads?
- Daily, but ads are changed every two weeks
- What is typical cost?
- $10-$15/Day or $300-$500/Month
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