Level 1 - Google Adwords Onboarding/How to Build

Build Instructions in Asana- Google Adwords Template

Kickoff Call with Client

Explain How Ads Work

• Show a local example
• If no ads, ask for realtor in [town]. They will always have ads
• Ask the user to click on one
• They are taken to a landing page
• Tell the user you just cost that company money

The Components Of A Campaign

• Keywords: High volume, low competition services WITH PURCHASE INTENT
• Actual Ads
• Landing pages

What We Need From Client

• Geographic: 10 mile Radius (Standard)
• Budget: Typically people do between $300 - 500 a month ($10/Day)

Final Steps:

• Client needs to add credit card to the campaign

Answers To Common Questions

• How often are you monitoring the ads?
• Daily, but ads are changed every two weeks
• What is typical cost?
• $10-$15/Day or $300-$500/Month